Post by account_disabled on Dec 10, 2023 9:33:07 GMT
File that the search engine should not index them. However, in this solution there is no chance to use categories to build a long tail of keywords. Multilevel page structure And here we come to the second idea for a multilevel website structure, taking into account the role of categories in building the long tail of keywords. As part of this strategy, categories lead to products and create a URL path. The most important however, is to carefully analyze the keywords we would like the website to respond to.
Categories may contain both general keywords responding to popular termsand words that will support the construction of a long tail. Our priority is to include only the categories that are absolutely necessary for us. So let's not try to force photo retouching categories and subcategories, always keep in mind what our URL address will look like in the search results in a given case. Remember that it can have a maximum of about characters. So let's try to create a website structure that will fit into this range.
Finally, remember that every time we remove a given product or category from our website, as well as every time we rebuild it, by changing our website, rebranding, etc., we must first set up redirections from links that will not be available for a while. it will be, for a new one. It is best if these are links leading to similar services or products. The fact that a product or service tab is no longer on our website does not mean that it is not in the search engine. It may remain in the index for a long time and lead to a page that no longer exists, which in turn has a negative impact on the of our website.
Categories may contain both general keywords responding to popular termsand words that will support the construction of a long tail. Our priority is to include only the categories that are absolutely necessary for us. So let's not try to force photo retouching categories and subcategories, always keep in mind what our URL address will look like in the search results in a given case. Remember that it can have a maximum of about characters. So let's try to create a website structure that will fit into this range.
Finally, remember that every time we remove a given product or category from our website, as well as every time we rebuild it, by changing our website, rebranding, etc., we must first set up redirections from links that will not be available for a while. it will be, for a new one. It is best if these are links leading to similar services or products. The fact that a product or service tab is no longer on our website does not mean that it is not in the search engine. It may remain in the index for a long time and lead to a page that no longer exists, which in turn has a negative impact on the of our website.