Post by account_disabled on Feb 11, 2024 9:18:32 GMT
The more you create clusters the more authority you will gain and attract the attention of readers. This will increase traffic leads and revenue.Topic Cluster Content Strategy for SaaS Mistakes and How to Get It Right Isioma Ogwuda Isioma Ogwuda er Content Strategy for SaaS Mistakes and How to Get It Right Introduction Over the past two years Hotjar has experienced an incredible increase in search volume. And we are not talking about a few searches but millions worth of traffic. How did they achieve this Topic clusters. Using this strategy Hotjar got of its total traffic from organic search. But the cluster strategy has not only brought in traffic but also paying customers that have fueled the companys growth. Sean Potter SEO and Content Strategist at Hotjar said During the last years the number of paying customers has increased by and the number of organic registrations by .
Hotjar organic traffic The power of topic clusters If you Algeria Email List want your content to grow in the long term creating a few articles here and there wont do it. Thats why many content teams turn to topic clusters. This strategy involves creating a central pillar page that covers a main topic and multiple cluster pages that take a more indepth look at related subtopics. CHECK OUT RANKTRACKER ALLINONE PLATFORM FOR EFFECTIVE SEO OPTIMIZATION The foundation of every successful business is a strong SEO campaign. But with the myriad of optimization tools and techniques out there it can be difficult to know where to start. Well fear not because I have just the thing to help you. Introducing Ranktracker an allinone platform for effective SEO optimization. We have finally opened the registration for Ranktracker absolutely free CREATE A FREE ACCOUNT Or Sign in using your credentials By focusing on one set of topics you can improve results across all your content assets.
Take Hotjar for example. They create content in groups called Guides which contain articles designed to help buyers through each step of the buying process. Heres how Hotjar created a cluster for the broad topic of Customer Experience CX Insights. Bridge Top I need help understanding the customer experience. What is CX Insight Benefits of CX Nearest midchannel I need a tool to help improve the customer experience How to improve CX CX trends Bottom of the ship reader who is aware of the product and is looking for product alternatives. CX tools Hotjar When you group content like this its easier for readers to stay on your site and learn more. This will reduce the likelihood that they will leave and visit a competitors site.
Hotjar organic traffic The power of topic clusters If you Algeria Email List want your content to grow in the long term creating a few articles here and there wont do it. Thats why many content teams turn to topic clusters. This strategy involves creating a central pillar page that covers a main topic and multiple cluster pages that take a more indepth look at related subtopics. CHECK OUT RANKTRACKER ALLINONE PLATFORM FOR EFFECTIVE SEO OPTIMIZATION The foundation of every successful business is a strong SEO campaign. But with the myriad of optimization tools and techniques out there it can be difficult to know where to start. Well fear not because I have just the thing to help you. Introducing Ranktracker an allinone platform for effective SEO optimization. We have finally opened the registration for Ranktracker absolutely free CREATE A FREE ACCOUNT Or Sign in using your credentials By focusing on one set of topics you can improve results across all your content assets.
Take Hotjar for example. They create content in groups called Guides which contain articles designed to help buyers through each step of the buying process. Heres how Hotjar created a cluster for the broad topic of Customer Experience CX Insights. Bridge Top I need help understanding the customer experience. What is CX Insight Benefits of CX Nearest midchannel I need a tool to help improve the customer experience How to improve CX CX trends Bottom of the ship reader who is aware of the product and is looking for product alternatives. CX tools Hotjar When you group content like this its easier for readers to stay on your site and learn more. This will reduce the likelihood that they will leave and visit a competitors site.